What are the benefits of SEO-optimising your texts individually for each language on your website?
1.
You can rest assured that you use the words and terms that your potential customers use as keywords when they are looking for the products and services you offer.
For example, if you use the keyword ’LED lights’ in English, you cannot be sure that a direct translation will generate results for e.g. Spanish. Therefore, it is always a good idea to make a keyword analysis which includes synonyms for the word. This way, you will find the correct keyword for each language.
2.
You will become more visible in search engines, thus improving your chances of winning more customers and eventually increasing your earnings.
Every time someone conducts a search in Google’s search engine, Google’s algorithm helps by showing the results (pages) that best match the search. If you optimise your texts based on the searches conducted by your target groups, you will see an increased influx of customers via Google’s search engine.
3.
You will make more of your marketing budget as organic traffic and conversions do not cost you anything other than your time and effort.
Contrary to advertising tools such as Google Ads that charge you for every click or conversion from a visitor, SEO is completely free! Instead, SEO requires ongoing work and optimisation to make sure that your pages stay relevant.
4.
If you run Google Ads, your SEO optimisation will support your activities on Google Ads by improving your quality score for the landing page.
Like with SEO, it is also important for your Google Ads performance that your landing pages are relevant for the keywords you use in your advertisements. The more relevant your pages are for the visitors, the better they will perform in terms of SEO and Google Ads.
